What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Johnstons Subaru dedicated locally to the Love Promise?

Johnstons Subaru understands the importance of corporate responsibility and the positive impact it has on people, the environment and the communities we live in. With that social responsibility in mind, we try to 'Pay it Forward' in many ways. From car meets to golf tournaments, fundraising to sponsoring; Johnstons Subaru takes a pro-active approach to helping make our community a better place for everyone!

Precious Paws, ASPCA, Middletown NY Humane Society
Mohonk Preserve
Boys & Girls Club of Walkill, Big Brothers & Big Sisters
RECAP, JFS Kids Connect Program, Jewish Family Services
The Brittany Miller Foundation, The Allyson Whitney Foundation

 Subaru Love Promise Heart

Love Promise Stories from Johnstons Subaru

Subaru and Johnstons Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Every Child Deserves the Chance to Play Baseball!  –  Jan B

A "Field of Dreams" is being built by Beautiful People, the Miracle League of Orange County NY, an accessible safe surface ball field for athletes with special needs. The project moved from vision to reality on the Daniel Fratto Memorial Field with the amazing, dream-like donation of $41,204!! We thank you Johnston's Subaru, and Subaru of America for enabling our outreach to extend to many more children and adults, those with mobility challenges to be included in team sports.

Gratitude from KidsConnect  –  Elise G

The KidsConnect Program of Jewish Family Service bows deeply to our friends at Johnstons Subaru. When Steve Jardine and his team learned of the financial needs that our program faced, they took action. With their conviction towards helping the community, they didn’t hesitate. KidsConnect serves children with all sorts of disabilities and their families. Programs are designed to offer recreational, educational, and social opportunities. With serious funding cuts, the entire program was in jeopardy. Money raised both in the 2015 and 2016 Charities of the Month Campaigns helped to fund our KidsConnect Camp and our Families Connect Program. Camp offers an amazing opportunity during the summer time when most other programs (including summer schools) are finished. Families Connect gives siblings, parents and guardians a chance to engage in fun activities while sharing with other families. Aside from great times, the family members experienced connection and support. Yes! Johnstons Subaru keeps their “Love Promise.” The promise has had an impact on the JFS Orange mission which is to, “empower all people facing challenging times to live with dignity, hope and strength.” Deep gratitude to our friends at Johnstons Subaru!

Britany Miller Donation  –  Dean M

Johnstons has been involved with the Brittany Miller Foundation for 19 years now. Today was a bitter sweet, emotional day. Not only was this Johnstons largest contribution, but also the biggest donation in this Subaru of America, Inc. district. $26,019!!!! Thank you to Dean Miller and the 100% voluntary staff at the Brittany Miller Foundation for providing the local community with such an amazing charity.

Johnstons Subaru Makes Humane Society of Middletown, NY Charity Of The Month  –  Katrina D

We would like to thank Johnstons Subaru, and especially Steve Jardine, for making us the Charity of the Month. Your generosity will truly help us to help the sweet shelter animals that we have in our rescue. It is very difficult in today's economical environment to raise money to help all the stray animals and to save the ones who would be euthanized if shelters could not take them. Therefore, we cannot thank you enough for choosing us to give such a generous donation. You are one of a kind, and we cannot stress enough how much we appreciate what you did for us and for the other charities that you donating to. We wish there were more businesses who gave back. THANK YOU THANK YOU. Thank you to too Katrina for helping to pull this wonderful event together. Bless you Johnstons Subaru. -Humane Society of Middletown, NY August 2014 Charity of the Month

Johnstons Subaru Sponsors Important and Tuner Classes of annual carmeet  –  Dave S

Johnstons Subaru supports local organizations in any way possible. From car shows, to BBQ's, to family fun events, we try and assist in creating an exciting lifestyle for our staff, their families and our customers! The Orange County Antique Auto Club, Inc. hosted their 41st Annual Car Meet on July 14, 2014. Johnstons Subaru was a sponsor for the Import and Turner Classes. It was a great day with many cars on display. Even some of our employees entered their vehicles into the show. We are always please to help our community and support family events for everyone to enjoy.

Johnstons Subaru charity of the month  –  Dave S

Johnstons Subaru is pleased to have our Charity of the Month Program. This is our way of paying it forward to local organizations that are in need. Every month, Johnstons Subaru chooses a local organization in need and donates $25 for each vehicle purchased during that designated month. The Food Bank of the Hudson Valley was chosen as the July 2014 Charity of the Month. The Food Bank of the Hudson Valley is a non-profit located in the Hudson Valley and serves more than 400 feeding programs in six counties - Orange, Dutchess, Putnam, Rockland, Ulster and Sullivan. The feeding programs consist of food pantries, soup kitchens, emergency shelters, day care centers, senior centers and more! Each $1 donated allows the Food Bank to provide 4 meals worth of food to the hungry in our communities.

Johnstons Subaru charity of the month  –  Dave S

Johnstons Subaru aims to give back to the community in which we serve. We aim to humanize our retailer and show that Subaru is 'Good People, Doing Good Things!' Our Charity of the Month program is our driving force that helps us 'pay it forward.' We do this by selecting an organization each month to donate to. The Brittany Miller Foundation was June's Charity of the Month. The non-profit was created to provide financial assistance to families with children suffering from cancer. The financial assistance is not to provide funds for medical expenses, but to provide for 'hidden' costs like travel, hotels, restaurants, tolls, gasoline, etc. June 14, 2014, Johnstons Subaru presented The Brittany Miller Foundation with a check for $3,250 to help provide this much assistance to families in need. We are pleased and honored to be able to support our community and this great organization!

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