A 2023 blue BRZ driving on a racetrack.

Introducing the All-New 2024 Subaru Impreza. Love what you can do.

The all-new 2024 Subaru Impreza is completely redesigned with new technology, more power, and extra style. Get all the versatility of a 5-door hatchback with standard roof crossbar mounting points, plus the capability of standard Symmetrical All-Wheel Drive. Inside, there's newly available technology including an 11.6-inch touchscreen and wireless Apple CarPlay® and Android Auto™ integration. For a whole new level of driving fun and eye-catching design, choose the all-new Impreza RS featuring a 182-horsepower 2.5-liter SUBARU BOXER® engine, sport-tuned suspension, and unique styling elements inside and out.




Pure Red

2024 Impreza RS shown

Not all colors are available on all trims, additional costs may be incurred based on color selected.



Black RS Cloth

2024 Impreza RS shown

Ready for Whatever You Are

 Red 2024 Subaru hatchback parked in front of fenced sports field.

The All-New Impreza RS

Get even more exciting acceleration, nimble response, and performance hatchback style with the all-new Impreza RS trim. Featuring a larger, more powerful 2.5-liter SUBARU BOXER engine, the Impreza RS delivers 182 horsepower so every drive can be an exhilarating escape, while the sport-tuned suspension and upgraded brakes give you precise control. The exclusive 18-inch alloy wheels featuring a new layered spoke design, aluminum-alloy pedal covers, and a premium sport cloth interior with red accents and contrast stitching all make sure that the Impreza RS looks as sporty as it drives.

Standard Symmetrical All-Wheel Drive 

With standard Symmetrical All-Wheel Drive and its all-weather traction, you can go more places in an Impreza. The balanced design of Symmetrical All-Wheel Drive creates uniform stability and delivers an optimal distribution of power for maximum traction in virtually any weather or road condition. It delivers better handling, improved efficiency, and a quicker response to road conditions than competitors' optional systems. 

  Blue 2024 Subaru vehicle driving on quiet urban street.
  Red 2024 Subaru hatchback parked at ocean beach parking lot

Practical, Versatile Hatchback Body Style

The perfect blend of practicality and style, the all-new Impreza elevates the hatchback form with modern design. From the striking scales of the front grille to the sculpted lines and contoured facets of the rear hatch, the 2024 Impreza packs capability, space, and athletic good looks into a right-sized 5-door package. Inside, you get up to 120.9 cubic feet of roomy space - more than the Toyota Corolla Hatchback[2] - and a redesigned interior clad in high-quality premium materials and durable, attractive upholstery.

Standard Roof Crossbar Mounting Points

The 2024 Impreza features standard roof crossbar mounting points so you can get even more flexible cargo hauling capability for gear and equipment like bikes, skis, and kayaks.

  Blue 2024 Subaru hatchback driving in the mountains with bikes on roof rack.

Surprisingly Advanced

  Interior view of a 2024 Subaru steering wheel, dashboard, media touchscreen and glovebox

Loaded with Cutting-Edge Technology

The upgraded technology in the 2024 Impreza begins with the stunning centerpiece of the new cabin: an available high-resolution 11.6-inch touchscreen that gives you easy, intuitive control of the STARLINK Multimedia system. Also new for 2024, available wireless Apple CarPlay® and Android Auto™ integration[1] lets you access your navigation and entertainment apps without needing to plug in. You can even charge compatible smartphones without cords thanks to the available wireless charging pad. Every trip can have a pulse-pounding soundtrack with the available 10-speaker, 432-watt-equivalent Harman Kardon® premium audio system. Plus, with USB-A and USB-C ports available in front and back, you can connect all your next-generation devices. Keyless Access With Push-Button Start is also available so your Impreza is always ready for you to get in and go.

Enhanced EyeSight® Driver Assist Technology

The Impreza gives you even more safety confidence for 2024 with upgraded standard EyeSight Driver Assist Technology[3]. EyeSight monitors traffic movement, optimizes cruise control, and warns you when you're swaying outside your lane[4]. The automatic Pre-Collision Braking feature can even apply full braking force and bring you to a complete stop in emergency situations[5]. Automatic Emergency Steering, an all-new feature for the 2024 Impreza, can help you avoid a collision by providing automatic steering and pre-collision braking support if it determines there's enough space to intervene[6]. Advanced Adaptive Cruise Control with Lane Centering[4] can take some of the stress out of driving by helping with steering, braking, and throttle control - both in daily traffic and on long road trips.

  2024 Subaru hatchback driving on tree-lined campus street

Value That Lasts

  Blue 2024 Subaru vehicle driving uphill on curved mountain highway

Count on Endless Adventures

You can plan on spending a lot of quality time with your Impreza: 94% of Subaru Impreza vehicles sold in the last 10 years are still on the road today[7]. That's more than Honda Civic, Toyota Corolla, or Mazda3[2].

 Close-up of 2024 Subaru front grille logo badge

Trusted Subaru Engineering

Our time- and road-tested engineering is the reason Subaru is synonymous with "durable" and "reliable." It's why Subaru is the Most Trusted Brand for eight years running, according to Kelley Blue Book's KBB.com[8].